|Events» Going Barefoot II|
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Going Barefoot II
A One-Day Conference For Communicators From Non-Profit Groups And Religious Organizations
May 15, 2009, 8:30 AM to 4:30PM
Held in conjunction with the May 14-16 Annual Convention of the Canadian Church Press.
A university journalism professor recently lamented that few of his students read newspapers or news magazines or listen to radio news. What media do most of them access? Facebook, and other social media sites.
If that's the case, how can communicators reach youth today? How do we get their attention? What things interest them? What media channels are they using? These questions and more will be addressed at Going Barefoot II, May 15, 2009 at Canadian Mennonite University (CMU) in Winnipeg.
Going Barefoot II will also include workshops and a networking lunch. (Check back later for workshop titles and presenters.) Also attending will be members of the Canadian Church Press, which is holding its annual convention in conjunction with Going Barefoot II. (Canadian Church Press members should register via the CCP website.)
Download the printable Registration Form (PDF). Mail it with your payment to MCC Canada, 134 Plaza Dr., Winnipeg, Man. R3T 5K9. Mark your cheque: Going Barefoot. Credit card payment also accepted.
The 2009 conference is sponsored by:
Mike Tennant is a veteran writer and broadcaster based in Kitchener, Ont. He has a wealth of experience in communication, having been involved in the field since 1977 when he wrote a weekly youth/humour column for Toronto's Sunday Star. In the 1980s he was a copywriter for contemporary and alternative music radio stations in Regina, Calgary and Toronto; since the 1990s he's worked as a freelance ad copywriter, creating radio campaigns for such brands as Pepsi and Toys R Us. His ad work has won Clio Awards and Gold Medals at the New York Advertising Festivals.
In 1995 he became the advertising columnist for CBC Radio's Definitely Not the Opera. In 2005, with colleague Terry O'Reilly, he created, wrote and produced the highly popular 25-part CBC Radio series O'Reilly on Advertising. They followed that with the equally popular series, The Age of Persuasion. Now in its third season, it explores the countless ways advertising and marketing have permeated every aspect of 21st century culture. Their book, The Age of Persuasion, is scheduled for publication by Knopf, Canada in the autumn, 2009.
Mike, his wife Lorrie, and their three teenagers attend Kitchener Mennonite Brethren Church, where he leads Christian education classes on media and current events.
Says Mike: "The Facebook generation is very much like the rich young man who asked Christ what he must do to have eternal life," says Tennant. "When he didn't like what he heard, he 'changed channels' and left."
At the same time, he adds, "the Facebook generation can spot a phoney almost instantly. That's a peril for inauthentic brands, who are exposed, vilified, virtually tarred, virtually feathered, and shown the door. But that also gives Christianity a head-start. After all, what's more authentic than the love of Christ?"
Gayle’s vision for excellence formed the foundations of Barefoot Creative, and her background in creative writing, literature and management fuels much of their portfolio. She is passionate about helping non-profit and for-profit clients build brand identity and consistency, communication and marketing materials, and marketing strategies. She is described as an out-of-the-box thinker, able to lead the strategic thinking process in new directions for effective growth.
Going Barefoot is a biennial conference for church communicators who work for denominations, church-related organizations and other non-profit groups. The 2009 conference is sponsored by Canadian Mennonite University; Mennonite Central Committee (MCC) Canada; Mennonite Church Canada; Mennonite Church Manitoba; and the Canadian Conference of Mennonite Brethren Churches.
Going Barefoot II will be held on the north side of the Canadian Mennonite University Shaftsbury campus at 500 Shaftesbury Blvd. The plenary sessions will be held in the Laudamus Auditorium, with lunch on the south side in the chapel. Map of the CMU Shaftesbury campus, along with a map showing directions to the school.
For more information, contact John Longhurst at firstname.lastname@example.org