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Satellite radio network requests Mennonite radio spots

   

Manitoba broadcaster and former Olympian volleyball player Michelle Sawatsky lends her voice to “Parenting on the Edge” public service announcements.

-photo by Dan Dyck.

June 19, 2003
-by Melodie Davis and Dan Dyck

Winnipeg, Man./Harrisonburg, Va.— The Sirius Satellite Network will use Mennonite Media radio spots on its pay-radio service based in New York City.

Mark Francis, of the Sirius Network, said he found the radio spots at the Mennonite Media Third Way Café web site. They are excerpted from the Cappuccino & Ice Cubes series on racism; Real People, Real Peace (peacemaking); Forgiveness: It's Your Choice; and Parenting on the Edge. Spots from the Parenting on the Edge series were produced in Winnipeg with Canadian talent, and are linked from the MC Canada web site.

Sirius is a satellite radio and entertainment service with three satellites orbiting over the United States to broadcast 100 commercial-free streams of digital-quality music, sports, news and entertainment to listeners throughout the continental United States. The broadcasts are divided between 60 streams of a wide variety of music genres and 40 sports, news and entertainment streams. The network will use Mennonite Media public-service announcements from four recent series.

Congregations can urge their local radio stations to download the spots as PSAs (Public Service Announcements) for free from http://www.thirdway.com/rad/raddownload.asp. A CD recording of the spots is also available from Mennonite Media (email: loish@mennomedia.org)

In Canada, the Canadian Radio and Television Commission (CRTC) requires broadcasters to devote a percentage of air time to PSAs. Producing quality PSAs for the media at no cost to them encourages broadcasters to use the spots.