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John Longhurst appointed to marketing position with Mennonite Publishing Network

   
 
   

February 13, 2009
-Joint release with Mennonite Publishing Network and Mennonite Church Canada

Waterloo, Ont./Scottdale, Pa.— Mennonite Publishing Network (MPN) is pleased to announce the appointment of John Longhurst as Director of Marketing and Sales, beginning May 1.

In this position, John will provide leadership for the marketing and sales of all MPN products, including books, curriculum, periodicals and other resources. He will lead the team of marketing and customer service staff that relate to churches and the book trade, and will also lead and manage direct marketing initiatives. In his position, John will be part of the Management Team of MPN which serves both Mennonite Church Canada and Mennonite Church USA and the broader community with Anabaptist resources.

“I’m excited about the possibilities to create and promote resources that can help members of Mennonite churches, and other congregations, maximize their potential to serve God, reach out, change the world and speak biblically into today’s post-Christian culture,” said Longhurst.

According to Ron Rempel, MPN Executive Director, Longhurst’s broad marketing experience with Mennonite organizations in both Canada and the U.S., as well as his passion for representing Anabaptist perspectives in the public sphere, make him well suited for his new position. He will be based in Winnipeg, and work with staff in other centres where MPN staff are located—Waterloo, Ont., Scottdale, Pa., Newton, KS.

John has over 25 years experience in communications and marketing for non-profit organizations and educational institutions. He has been Associate Editor of the Mennonite Brethren Herald and founder and editor of the Peace Times in Dallas, TX, where he served for two years with Mennonite Voluntary Service and was also a member of Dallas’ Peace Mennonite Church. He also directed communications for Mennonite Central Committee (MCC) Canada and Mennonite Economic Development Associates (MEDA), and presently is Director of Communications and Marketing for Canadian Mennonite University in Winnipeg.

John is author of the book Making the News: An Essential Guide to Effective Media Relations (Novalis, 2006). He regularly conducts workshops on media relations for non-profit groups, and also teaches media relations for the University of Winnipeg's Department of Continuing Education. In 1998 he helped organize Canada’s first national conference on how the media covers faith, and helped found Canada’s Centre for Faith and the Media.

In May, 2006 he received an award for “Distinguished contribution to religious communications in Canada” by the Association of Roman Catholic Communicators of Canada. He is one of the organizers for a May 15, 2009 Winnipeg conference titled Going Barefoot II: Reaching the Facebook Generation, based in research on the media habits of youth. (For more information, see www.mennonitechurch.ca/events/GBII.)

John is a Faith Page columnist for the Winnipeg Free Press and writes regularly for other publications, including the Mennonite Weekly Review. He and his wife, Christine, are members of the River East Mennonite Brethren Church. They have two children: Becky and Dylan.