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MennoMedia sales reach nearly $2.5 million

   

Mennonite Church Canada/MennoMedia joint release
March 30, 2012
-Steve Shenk

WATERLOO, Ont. and HARRISONBURG, Va. — Since MennoMedia merged Mennonite Publishing Network and Third Way Media in July 2011, sales have reached nearly $2.5 million. The top sellers have been Christian education materials and cookbooks.

Other top sellers are hymn books, a cappella music CDs, periodicals like the Rejoice! devotional, and newer books like The Naked Anabaptist.  

The number one seller since the merger is Mennonite Girls Can Cook, which has sold over 26,000 copies since its release last May. Based on a successful blog by the same name, the book was authored by 10 women, most of whom are of Russian-German heritage and living in British Columbia.

The number two seller is Adult Bible Study, which is used by many Sunday school classes across the U.S. and Canada. In addition to Adult Bible Study, MennoMedia also offers a variety of other quarterly and seasonal study materials for Christian education.

MennoMedia, with its main office in Harrisonburg, it is a ministry of Mennonite Church Canada and Mennonite Church USA, with branch offices in Waterloo, Ont., and Newton, Kan.

The sales of MennoMedia fall under three categories of products:

  • Herald Press, a brand name for books that has been used since the 1940s. Its all-time best-seller is More-with-Less Cookbook by Doris Janzen Longacre, which has sold nearly 750,000 copies since its initial release in 1976.
  • Third Way Media, which provides electronic media such as the Shaping Families radio program and website and the Waging Peace documentary, which aired on ABC-TV stations last fall and will air on NBC stations beginning Apr. 29.
  • Faith & Life Resources, offering a variety of curriculum, periodicals, hymn books, worship resources, and church supplies. It has accounted for about 60 percent of MennoMedia’s sales since the merger.

MennoMedia’s customers range from giant companies like Amazon and Barnes & Noble to the many conservative Mennonite groups that buy thousands of earlier titles like Church Hymnal and Martyrs Mirror each year.

The top 10 best-seller list since MennoMedia’s founding last July:

  • Mennonite Girls Can Cook
  • Adult Bible Study
  • Simply in Season
  • More-with-Less Cookbook
  • Who are the Mennonites? (brochure)
  • Sing the Story: Hymnal Supplement
  • Sing the Journey: Hymnal Supplement
  • Extending the Table
  • Martyrs Mirror
  • The Naked Anabaptist

Two products that just missed the top 10 were the new edition of Upside-Down Kingdom and the Mennonite Hour music CD series.

MennoMedia is the publishing/production ministry of Mennonite Church Canada and Mennonite Church USA.